Companies getting answers
Get (un)comfortably close to your audience.
Our behaviors are what makes us human. Use our advanced behavior filters to reach a unique audience in minutes and get a clear understanding of the product your customers experience.
DevOps
Professionals
“The business is very customer-focused, and customers are always continuously changing their minds or adjusting their requirements.”
Behaviors
- Manages Cloud Servers
- Works in DevOps
- Has Business Degree
Question sent to 100 DevOps Professionals
Registered
American Voters
“We live in a democracy. Every vote counts toward electing the government that we believe in.”
Behaviors
- Lives in the United States
- Registered to vote
- Registered to a Party
Question sent to 100 Registered American Voters
American
Married Couples
“(1-5) I like variety and use different scents for daytime or bedtime.”
Behaviors
- Is Married
- Is in a Romantic Relationship
- Lives in United States
Question sent to 100 American Married Users
Targeted delivery, for the right experience.
Select device types for your surveys and tests. Ensure audiences worldwide or down the street interact with your content in the correct format.
Flexibility for any media type, or stage in your process.
Get reactions to copy, screens, images, or videos wherever you are in your production cycle.
Check out the toolbox.
Our intuitive test-creation process empowers teams to get answers quickly. Optimize your testing approach, customize the flow, and collect more feedback than ever before.
Rank
Use Ranking in your creative process to understand how your audience prioritizes options in different situations, from feature concepts to orders of operation.
Live Example
Ideal rank
Get a quick and easy read on the ideal list order your audience places ideas into.
Customer flows & journeys
Map out your customer’s user journeys based on the preferred order of operation for an audience.
Prioritizing your options
Find a few key ideas that your customers can’t live without. Perfect for your MVP!
MaxDiff
Understand the extremes of how your audience feels about your creative work. MaxDiff gives you a look at the best and worst parts of a group of ideas across an audience.
Live Example
Gauge extremes
Discover which concepts or features fall on the ends of a spectrum for your audience.
Find important trade-offs
Gauge which options on your list are falling out of favor with your audience.
Prioritize your options
Find a few key ideas that your customers can’t live without. Perfect for your MVP!
Point Allocation
Use Point Allocation in your creative process to discover the relative importance of options in your list, so you know just how strongly your audience feels about one idea over another.
Live Example
Discover priorities
See the ideal order of a list of items based on an audience’s prioritization.
Uncover signal strength
Uncover how options are prioritized over each other and see the relative difference between 1st, 2nd, and 3rd ranked items.
Learn participants’ feelings
Assigning points allows you to see the complex feelings your participants have towards the items on your list.
Card Sort (coming soon!)
Use Cart Sort in your creative process to understand how an audience groups concepts. Figure out the mental models of your customers.
Build information architecture
Plan out a mega-menu or complex navigation based on where participants group information.
Understand groups of ideas
See how an audience reacts to your product experience by having them group ideas.
Preference Test
Collect gut reactions from participants on core visual elements or products. This is great for settling whether one direction is more effective than another.
Live Example
Quick conclusions
Get answers and draw actionable conclusions from two or more variations in minutes.
Focused reactions
Get focused reactions specific to a single variable or element.
Likert
Measure participants' reactions on a scale of your choosing. Ask your audience to gauge the importance of ideas, like new features to introduce into your business.
Live Example
Get fast results
Likerts are an easy question type to set up and even easier to take. Get answers and draw actionable conclusions in minutes.
Understanding your audience
Get information about how your audience thinks, what they prefer, and what their perceptions are about your company.
Evaluate an experience
Test specific moments within any user journey and get participants to share how they felt about an experience.
Numerical Scale
Get powerful quantitative feedback by asking participants to rate the likelihood or importance of actions on a simple 10 point scale.
Live Example
Quick conclusions
Get answers and draw actionable conclusions in minutes.
Focused reactions
Get focused reactions specific to the types of feelings or perspectives you feel are important.
Evaluate an experience
Test specific moments within any user journey and get participants to share how they felt about an experience.
Click Test
Find out how participants interact with early concept designs or production-ready screens. Validate micro-moments within a flow to create building blocks for improving any experience.
Live Example
Identify influencing elements
Find elements on your page that catch a participant's eyes first. Click maps in the report reveal patterns immediately.
Adjust your information hierarchy
Discover where your information hierarchy needs adjustments based on how people react to specific directives.
Optimize a screen flow
Figure out how people move through a series of click tests you string together using clickable hotspots.
Multiple Choice
Understand your audience’s choices from a variety of specific options, such as behaviors or impressions in a specific scenario.
Live Example
Quick conclusions
Get answers and draw actionable conclusions in minutes.
Understanding your audience
Multiple Choice can be a great tool to get more information about your audience in how they think, what they prefer, and what their preferences are.
Test your hunches
Have a quirky hunch you want to get out of your system? This is one of the fastest ways to validate or invalidate it!
Free-response
Have participants share things they care about or learn how they think about your creative ideas.
Live Example
Understanding perceptions
Listen to participants grievances outside of customer support.
Evaluate comprehension
Gauge comprehension of ideas and designs from people. With our automated sentiment analysis, it's quick to interpret the data.
Open up the problem
Ask participants about their daily routines, their hopes and fears, or simply their preferences. Let them go on a tangent - you never know what you'll discover!
Upgrade to
Enterprise features.
Your organization needs to speak with customers. Our collaborative tool empowers you to bring their feedback to your team, and find answers together.
Branching
Create advanced tests by redirecting participants based on their answers. Multiply your options by implementing conditional logic to guide users through your tests and surveys.
Advanced Audiences
With over 390k panelists at the ready, and over 70m behavioral attributes to target, our advanced audiences are the best way to get answers.
Custom List
Reach out to your existing database of employees, customers, or leads. Leverage Helio’s powerful tools to surface insights and answers from your existing contacts.