Understand what matters most
Use Point Allocation in your creative process to discover the relative importance of options in your list, so you know just how strongly your audience feels about one idea over another.
Discover what your audience prioritizes
See the ideal order of a list of items based on an audience’s prioritization. Uncover how options are prioritized over each other and see the relative difference between 1st, 2nd, and 3rd ranked items.
Build a survey
Create surveys using questions and assets as building blocks with infinite possibilities.
Learn about survey creation
Need an Audience?
Start running tests and surveys immediately with our ready-made consumer and business audiences.
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Need inspiration?
Want to find ways to stop users from abandoning their cart, or if that button is in the right place? Check out our case studies to help build the right survey for common use cases.
View Case Studies