Get extreme with your audience
MaxDiff gives you a look at what works and doesn’t work with your ideas among an audience. Understand the extremes of how your audience feels about your creative work.
Identify both ends of the spectrum
Discover which concepts or features fall on the ends of a spectrum for your audience. Gauge which options on your list are falling out of favor with your audience.
Build a survey
Create surveys using questions and assets as building blocks with infinite possibilities.
Learn about survey creation
Need an Audience?
Start running tests and surveys immediately with our ready-made consumer and business audiences.
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Need inspiration?
Want to find ways to stop users from abandoning their cart, or if that button is in the right place? Check out our case studies to help build the right survey for common use cases.
View Case Studies