Benchmark where you stand compared to your competitors.
By recording how strong people feel positively or negatively about your brand, then doing the same with your competitors, you can start to have a clear measure of success for any changes you make in your future designs and campaigns.
Draw inspiration from your market.
Your competitors may be doing some cool things, but that doesn't mean you can't do something similar or take inspiration directly from them!
All your data points covered.
Helio ouputs a report that allow you to get both quantitative and qualititave data.
How satisfied are you with your bank's current mobile app?
Chose: Somewhat satisfied
“There are a few things that feel out of place. Certain options don't seem to fit what you see, making them hard to locate.”
Chose: Neutral
“It has all the features I need but it’s also very plain. Honestly, it could really use a bit of UX/UI work.”
Chose: Somewhat satisfied
“There are some options that are not available in the app and I need to do it through the browser. There are yet other features for which I need to call customer service.”
Chose: Very satisfied
“I enjoy the look of the software not to mention all the key features and solutions present.”
Chose: Very satisfied
“Very clear where things are, and very easy to navigate.”
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